It is well known that many online stores and services are manipulating search results and customizing prices based on your geographical location. This practice is known as price discrimination. It is triggered by various attributes – such as user’s platform (Windows, OSX, iOS, Android), browser (Firefox, Chrome, IE), browsing and purchase history, etc.

It is mainly possible due to your IP and cookies. Your IP identifies the country or region you’re in, while website cookies contain information about your browsing activities. However, when you clear your browser cookies and connect to a VPN, you bypass the geographical restrictions and conceal your identity. That gives you the possibility to find the best price.